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About Us

In Greek, the words Eu-Genia (you-geh-knee-ah”) mean the origin of goodness.

Eu’Genia Shea is a family-run social enterprise dedicated to all natural premium shea butter moisturizers. Our high concentration and quality can help you reap all the benefits of nature’s wonderbalm.

We are dedicated to fair wages and opportunities for our female workers in Ghana and donate 15% of our profits back to them in the form of an education fund.

 

We’re a mother-daughter duo. When my mom was diagnosed with cancer, I decided life was too short to not spend our days together. I founded this company with her help in 2014. We’re using her past experience as the President of the Global Shea Alliance to provide consumers with the best shea around. My mom was born to a wonderful Ghanaian midwife named Comfort (also aptly known as Grandma Sunshine). By the year, 2000, Mom was making use of Grandma Sunshine’s best kept midwifery secret – raw, unrefined Ghanaian shea butter. With the help of hundreds of sustainably paid farmers, Mom grew her bulk shea butter business, Naasakle, eventually becoming an acclaimed expert in the space. Eu’Genia products utilize Naasakle shea butter to provide end consumers with the best of the best.

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